Based in Florida, we love living the Florida life from coast to coast and are incredibly proud to be born and raised in the Sunshine State.

THE BRAND INITIATIVE

THE MISSION

At Defy Threads, our mission is to champion positivity, self-improvement, and the celebration of individuality. We are dedicated to raising awareness about mental health, recognizing its increasing importance in today’s world. We aspire to spread love for ourselves and each other, join us in defying the obstacles that hinder us from becoming our best selves. Be kind, be bold, be YOU.

THE STORY BEHIND THE MISSION

Mental health is an increasingly prominent issue that cannot be overstated. We have observed the daily struggle of those close to us, as well as our own battles. The defining moment that inspired our mission was a profound and seemingly endless bout with depression followed by the death of a twin brother. During his funeral service, one thing became clear: the overwhelmingly positive impact he had on everyone who attended.

He was praised for his kindness, whether it was assisting the elderly or advising young people, despite being young himself. His positivity and acceptance of others made him endearing, even as he faced his own dark challenges. Tragically, his struggle with addiction ended his life prematurely, but he was a beacon of light to many during his short time with us.

Reflecting on his life, we chose to adopt his positive and accepting attitude, opting for gratitude over complaining. This change transformed our lives for the better and that was just the beginning of the journey. Today, we live by his principles and encourage others to do the same.

We at Defy Threads believe one person can make a difference, and we strive to be a light in the darkness wherever it exists in the world.